var g_txt=[
{t:"Practical Publishing",p:2,x:214,y:472,w:561,h:71},
{t:"Publishing Explained Staff",p:2,x:271,y:563,w:449,h:43},
{t:"Ocaso Press 2009",p:2,x:357,y:627,w:276,h:39},
{t:"Practical P ublis hing",p:3,x:94,y:117,w:291,h:31},
{t:"by Publis hing Explained Staff",p:3,x:94,y:180,w:427,h:31},
{t:"© 2009",p:3,x:94,y:243,w:87,h:31},
{t:"Disclaimer",p:3,x:94,y:339,w:113,h:26},
{t:"The extensive information and resources in this book are provided in good",p:3,x:94,y:423,w:802,h:26},
{t:"faith. Users should appreciate that many listings are taken from public",p:3,x:94,y:455,w:802,h:26},
{t:"sources, and that Ocaso Press Ltda. has not had the opportunity to",p:3,x:94,y:486,w:803,h:26},
{t:"independently assess the quality and veracity of this material.",p:3,x:94,y:518,w:677,h:26},
{t:"The listings do not therefore constitute an endorsement or an approval by",p:3,x:94,y:569,w:803,h:26},
{t:"LitLangs Publishing Ltda. or Ocaso Press Ltda. of any of the products,",p:3,x:94,y:601,w:803,h:26},
{t:"services or opinions of the corporation or organization or individual of the",p:3,x:94,y:633,w:803,h:26},
{t:"sites listed. Neither LitLangs Publishing Ltda. nor Ocaso Press Ltda. bears",p:3,x:94,y:665,w:803,h:26},
{t:"any responsibility for the accuracy, legality or content of the external sites",p:3,x:94,y:696,w:803,h:26},
{t:"or for that of subsequent links.",p:3,x:94,y:728,w:336,h:26},
{t:"In addition, while every attempt is made to ensure the content of site is",p:3,x:94,y:779,w:803,h:26},
{t:"accurate, up-to-date and helpful, neither LitLangs Publishing Ltda. nor",p:3,x:94,y:811,w:803,h:26},
{t:"Ocaso Press Ltda. is responsible for the uses to which this content is put.",p:3,x:94,y:843,w:796,h:26},
{t:"Published by Ocaso Press Ltda.",p:3,x:94,y:998,w:338,h:26},
{t:"Santiago, Chile. All rights reserved.",p:3,x:94,y:1049,w:386,h:26},
{t:"No part of this book may be used or reproduced in any manner whatsoever",p:3,x:94,y:1153,w:803,h:26},
{t:"without written permission, except in the case of brief quotations in critical",p:3,x:94,y:1185,w:803,h:26},
{t:"articles and reviews.",p:3,x:94,y:1216,w:223,h:26},
{t:"Contents",p:4,x:94,y:104,w:146,h:39},
{t:"1. What You Face",p:4,x:94,y:154,w:171,h:23},
{t:"1",p:4,x:754,y:154,w:11,h:23},
{t:"· ",p:4,x:124,y:178,w:14,h:24},
{t:"1.1. Introduction",p:4,x:154,y:179,w:156,h:23},
{t:"1",p:4,x:754,y:179,w:11,h:23},
{t:"· ",p:4,x:124,y:203,w:14,h:24},
{t:"1.2.  Writer’s perspective",p:4,x:154,y:204,w:233,h:23},
{t:"1",p:4,x:754,y:204,w:11,h:23},
{t:"· ",p:4,x:124,y:228,w:14,h:24},
{t:"1.3. Publisher’s perspective",p:4,x:154,y:229,w:258,h:23},
{t:"4",p:4,x:754,y:229,w:11,h:23},
{t:"· ",p:4,x:124,y:253,w:14,h:24},
{t:"1.4. Future of publishing",p:4,x:154,y:254,w:225,h:23},
{t:"8",p:4,x:754,y:254,w:11,h:23},
{t:"· ",p:4,x:124,y:278,w:14,h:24},
{t:"1.5. Using the handbook",p:4,x:154,y:279,w:234,h:23},
{t:"9",p:4,x:754,y:279,w:11,h:23},
{t:"2. Making Work Publishable",p:4,x:94,y:304,w:262,h:23},
{t:"11",p:4,x:754,y:304,w:22,h:23},
{t:"· ",p:4,x:124,y:328,w:14,h:24},
{t:"2.1. Market research",p:4,x:154,y:329,w:196,h:23},
{t:"11",p:4,x:754,y:329,w:22,h:23},
{t:"· ",p:4,x:154,y:353,w:14,h:24},
{t:"2.1.1. books: general",p:4,x:184,y:354,w:199,h:23},
{t:"11",p:4,x:754,y:354,w:22,h:23},
{t:"· ",p:4,x:154,y:378,w:14,h:24},
{t:"2.1.2. novel reading list",p:4,x:184,y:379,w:218,h:23},
{t:"12",p:4,x:754,y:379,w:22,h:23},
{t:"· ",p:4,x:154,y:403,w:14,h:24},
{t:"2.1.3. poetry magazines",p:4,x:184,y:404,w:228,h:23},
{t:"13",p:4,x:754,y:404,w:22,h:23},
{t:"· ",p:4,x:154,y:428,w:14,h:24},
{t:"2.1.4. poetry ezines",p:4,x:184,y:429,w:182,h:23},
{t:"16",p:4,x:754,y:429,w:22,h:23},
{t:"· ",p:4,x:154,y:453,w:14,h:24},
{t:"2.1.5. writing groups",p:4,x:184,y:454,w:189,h:23},
{t:"20",p:4,x:754,y:454,w:22,h:23},
{t:"· ",p:4,x:124,y:478,w:14,h:24},
{t:"2.2. Author aides",p:4,x:154,y:479,w:160,h:23},
{t:"21",p:4,x:754,y:479,w:22,h:23},
{t:"· ",p:4,x:124,y:503,w:14,h:24},
{t:"2.3. Style and grammar",p:4,x:154,y:504,w:224,h:23},
{t:"23",p:4,x:754,y:504,w:22,h:23},
{t:"· ",p:4,x:124,y:528,w:14,h:24},
{t:"2.4. Notes for novelists",p:4,x:154,y:529,w:210,h:23},
{t:"25",p:4,x:754,y:529,w:22,h:23},
{t:"· ",p:4,x:154,y:553,w:14,h:24},
{t:"2.4.1. openings",p:4,x:184,y:554,w:144,h:23},
{t:"25",p:4,x:754,y:554,w:22,h:23},
{t:"· ",p:4,x:154,y:578,w:14,h:24},
{t:"2.4.2.  plot or character driven?",p:4,x:184,y:579,w:302,h:23},
{t:"27",p:4,x:754,y:579,w:22,h:23},
{t:"· ",p:4,x:154,y:603,w:14,h:24},
{t:"2.4.3. point of view",p:4,x:184,y:604,w:179,h:23},
{t:"28",p:4,x:754,y:604,w:22,h:23},
{t:"· ",p:4,x:154,y:628,w:14,h:24},
{t:"2.4.4. dialogue",p:4,x:184,y:629,w:141,h:23},
{t:"31",p:4,x:754,y:629,w:22,h:23},
{t:"· ",p:4,x:154,y:653,w:14,h:24},
{t:"2.4.5. credible characters",p:4,x:184,y:654,w:245,h:23},
{t:"34",p:4,x:754,y:654,w:22,h:23},
{t:"· ",p:4,x:154,y:678,w:14,h:24},
{t:"2.4.6. plot",p:4,x:184,y:679,w:92,h:23},
{t:"36",p:4,x:754,y:679,w:22,h:23},
{t:"· ",p:4,x:154,y:703,w:14,h:24},
{t:"2.4.7. employing flashbacks",p:4,x:184,y:704,w:266,h:23},
{t:"37",p:4,x:754,y:704,w:22,h:23},
{t:"· ",p:4,x:154,y:728,w:14,h:24},
{t:"2.4.8. adjectives and adverbs",p:4,x:184,y:729,w:283,h:23},
{t:"38",p:4,x:754,y:729,w:22,h:23},
{t:"· ",p:4,x:154,y:753,w:14,h:24},
{t:"2.4.9. polishing your novel",p:4,x:184,y:754,w:245,h:23},
{t:"40",p:4,x:754,y:754,w:22,h:23},
{t:"· ",p:4,x:124,y:778,w:14,h:24},
{t:"2.5. Citation",p:4,x:154,y:779,w:114,h:23},
{t:"42",p:4,x:754,y:779,w:22,h:23},
{t:"· ",p:4,x:124,y:803,w:14,h:24},
{t:"2.6. Proofing the manuscript",p:4,x:154,y:804,w:270,h:23},
{t:"43",p:4,x:754,y:804,w:22,h:23},
{t:"3. Getting Submissions Accepted",p:4,x:94,y:829,w:317,h:23},
{t:"47",p:4,x:754,y:829,w:22,h:23},
{t:"· ",p:4,x:124,y:853,w:14,h:24},
{t:"3.1. Publishing articles",p:4,x:154,y:854,w:207,h:23},
{t:"47",p:4,x:754,y:854,w:22,h:23},
{t:"· ",p:4,x:124,y:878,w:14,h:24},
{t:"3.2. Publishing poetry",p:4,x:154,y:879,w:202,h:23},
{t:"49",p:4,x:754,y:879,w:22,h:23},
{t:"· ",p:4,x:124,y:903,w:14,h:24},
{t:"3.3. Dealing with editors",p:4,x:154,y:904,w:228,h:23},
{t:"51",p:4,x:754,y:904,w:22,h:23},
{t:"· ",p:4,x:124,y:928,w:14,h:24},
{t:"3.4. Submission contracts",p:4,x:154,y:929,w:238,h:23},
{t:"54",p:4,x:754,y:929,w:22,h:23},
{t:"· ",p:4,x:124,y:953,w:14,h:24},
{t:"3.5. Getting organized",p:4,x:154,y:954,w:215,h:23},
{t:"55",p:4,x:754,y:954,w:22,h:23},
{t:"4. Getting your Book Published",p:4,x:94,y:979,w:295,h:23},
{t:"57",p:4,x:754,y:979,w:22,h:23},
{t:"· ",p:4,x:124,y:1003,w:14,h:24},
{t:"4.1. Finding an agent",p:4,x:154,y:1004,w:203,h:23},
{t:"57",p:4,x:754,y:1004,w:22,h:23},
{t:"· ",p:4,x:154,y:1028,w:14,h:24},
{t:"4.1.1. the proposal",p:4,x:184,y:1029,w:177,h:23},
{t:"57",p:4,x:754,y:1029,w:22,h:23},
{t:"· ",p:4,x:154,y:1053,w:14,h:24},
{t:"4.1.2. finding the agent",p:4,x:184,y:1054,w:223,h:23},
{t:"58",p:4,x:754,y:1054,w:22,h:23},
{t:"· ",p:4,x:154,y:1078,w:14,h:24},
{t:"4.1.3. doing without an agent",p:4,x:184,y:1079,w:284,h:23},
{t:"59",p:4,x:754,y:1079,w:22,h:23},
{t:"· ",p:4,x:124,y:1103,w:14,h:24},
{t:"4.2. Finding a publisher",p:4,x:154,y:1104,w:218,h:23},
{t:"59",p:4,x:754,y:1104,w:22,h:23},
{t:"· ",p:4,x:154,y:1128,w:14,h:24},
{t:"4.2.1. introduction",p:4,x:184,y:1129,w:170,h:23},
{t:"59",p:4,x:754,y:1129,w:22,h:23},
{t:"· ",p:4,x:154,y:1153,w:14,h:24},
{t:"4.2.2. book publishing companies",p:4,x:184,y:1154,w:321,h:23},
{t:"60",p:4,x:754,y:1154,w:22,h:23},
{t:"· ",p:4,x:154,y:1178,w:14,h:24},
{t:"4.2.3. book publishing companies: poetry",p:4,x:184,y:1179,w:395,h:23},
{t:"60",p:4,x:754,y:1179,w:22,h:23},
{t:"· ",p:4,x:154,y:1203,w:14,h:24},
{t:"4.2.4. contacting a publisher",p:4,x:184,y:1204,w:273,h:23},
{t:"61",p:4,x:754,y:1204,w:22,h:23},
{t:"· ",p:4,x:154,y:1228,w:14,h:24},
{t:"4.2.5. co-publishing arrangements",p:4,x:184,y:1229,w:326,h:23},
{t:"63",p:4,x:754,y:1229,w:22,h:23},
{t:"· ",p:4,x:154,y:1253,w:14,h:24},
{t:"4.2.6. agent fees",p:4,x:184,y:1254,w:160,h:23},
{t:"64",p:4,x:754,y:1254,w:22,h:23},
{t:"· ",p:4,x:124,y:1278,w:14,h:24},
{t:"4.3. Book contracts",p:4,x:154,y:1279,w:184,h:23},
{t:"65",p:4,x:754,y:1279,w:22,h:23},
{t:"· ",p:5,x:154,y:94,w:14,h:24},
{t:"4.3.1. introduction",p:5,x:184,y:94,w:170,h:23},
{t:"65",p:5,x:754,y:94,w:22,h:23},
{t:"· ",p:5,x:154,y:119,w:14,h:24},
{t:"4.3.2. current trends",p:5,x:184,y:120,w:189,h:23},
{t:"66",p:5,x:754,y:120,w:22,h:23},
{t:"· ",p:5,x:124,y:144,w:14,h:24},
{t:"4.4. Electronic publishers",p:5,x:154,y:144,w:234,h:23},
{t:"68",p:5,x:754,y:144,w:22,h:23},
{t:"· ",p:5,x:124,y:169,w:14,h:24},
{t:"4.5. Print on demand",p:5,x:154,y:170,w:201,h:23},
{t:"69",p:5,x:754,y:170,w:22,h:23},
{t:"· ",p:5,x:154,y:194,w:14,h:24},
{t:"4.5.1. introduction",p:5,x:184,y:194,w:170,h:23},
{t:"69",p:5,x:754,y:194,w:22,h:23},
{t:"· ",p:5,x:154,y:219,w:14,h:24},
{t:"4.5.2. pod companies",p:5,x:184,y:220,w:209,h:23},
{t:"71",p:5,x:754,y:220,w:22,h:23},
{t:"· ",p:5,x:154,y:244,w:14,h:24},
{t:"4.5.3. colour with pod",p:5,x:184,y:244,w:207,h:23},
{t:"73",p:5,x:754,y:244,w:22,h:23},
{t:"· ",p:5,x:154,y:269,w:14,h:24},
{t:"4.5.4. pod quality",p:5,x:184,y:270,w:165,h:23},
{t:"73",p:5,x:754,y:270,w:22,h:23},
{t:"· ",p:5,x:154,y:294,w:14,h:24},
{t:"4.5.5. pod royalties",p:5,x:184,y:294,w:179,h:23},
{t:"74",p:5,x:754,y:294,w:22,h:23},
{t:"· ",p:5,x:124,y:319,w:14,h:24},
{t:"4.6. Vanity publishing",p:5,x:154,y:320,w:201,h:23},
{t:"75",p:5,x:754,y:320,w:22,h:23},
{t:"· ",p:5,x:124,y:344,w:14,h:24},
{t:"4.7. Libel and copyright",p:5,x:154,y:344,w:225,h:23},
{t:"76",p:5,x:754,y:344,w:22,h:23},
{t:"· ",p:5,x:154,y:369,w:14,h:24},
{t:"4.7.1. copyright",p:5,x:184,y:370,w:147,h:23},
{t:"76",p:5,x:754,y:370,w:22,h:23},
{t:"· ",p:5,x:154,y:394,w:14,h:24},
{t:"4.7.2. libel",p:5,x:184,y:394,w:93,h:23},
{t:"77",p:5,x:754,y:394,w:22,h:23},
{t:"· ",p:5,x:124,y:419,w:14,h:24},
{t:"4.8. Ghost writers",p:5,x:154,y:420,w:161,h:23},
{t:"78",p:5,x:754,y:420,w:22,h:23},
{t:"5. Self-Publishing",p:5,x:94,y:444,w:157,h:23},
{t:"81",p:5,x:754,y:444,w:22,h:23},
{t:"· ",p:5,x:124,y:469,w:14,h:24},
{t:"5.1. Planning",p:5,x:154,y:470,w:122,h:23},
{t:"81",p:5,x:754,y:470,w:22,h:23},
{t:"· ",p:5,x:124,y:494,w:14,h:24},
{t:"5.2. Prepress services",p:5,x:154,y:494,w:198,h:23},
{t:"82",p:5,x:754,y:494,w:22,h:23},
{t:"· ",p:5,x:124,y:519,w:14,h:24},
{t:"5.3. Book formats",p:5,x:154,y:520,w:164,h:23},
{t:"83",p:5,x:754,y:520,w:22,h:23},
{t:"· ",p:5,x:154,y:544,w:14,h:24},
{t:"5.3.1. introduction",p:5,x:184,y:544,w:170,h:23},
{t:"83",p:5,x:754,y:544,w:22,h:23},
{t:"· ",p:5,x:154,y:569,w:14,h:24},
{t:"5.3.2. page layout",p:5,x:184,y:570,w:175,h:23},
{t:"84",p:5,x:754,y:570,w:22,h:23},
{t:"· ",p:5,x:124,y:594,w:14,h:24},
{t:"5.4. Typesetting",p:5,x:154,y:594,w:148,h:23},
{t:"86",p:5,x:754,y:594,w:22,h:23},
{t:"· ",p:5,x:154,y:619,w:14,h:24},
{t:"5.4.1. fonts",p:5,x:184,y:620,w:100,h:23},
{t:"86",p:5,x:754,y:620,w:22,h:23},
{t:"· ",p:5,x:154,y:644,w:14,h:24},
{t:"5.4.2. laying out text",p:5,x:184,y:644,w:192,h:23},
{t:"88",p:5,x:754,y:644,w:22,h:23},
{t:"· ",p:5,x:154,y:669,w:14,h:24},
{t:"5.4.3. page order",p:5,x:184,y:670,w:165,h:23},
{t:"89",p:5,x:754,y:670,w:22,h:23},
{t:"· ",p:5,x:154,y:694,w:14,h:24},
{t:"5.4.4. desktop publishing",p:5,x:184,y:694,w:235,h:23},
{t:"92",p:5,x:754,y:694,w:22,h:23},
{t:"· ",p:5,x:154,y:719,w:14,h:24},
{t:"5.4.5. using word processors",p:5,x:184,y:720,w:265,h:23},
{t:"92",p:5,x:754,y:720,w:22,h:23},
{t:"· ",p:5,x:154,y:744,w:14,h:24},
{t:"5.4.6. types of dtp software",p:5,x:184,y:744,w:260,h:23},
{t:"96",p:5,x:754,y:744,w:22,h:23},
{t:"· ",p:5,x:154,y:769,w:14,h:24},
{t:"5.4.7. graphics software",p:5,x:184,y:770,w:226,h:23},
{t:"96",p:5,x:754,y:770,w:22,h:23},
{t:"· ",p:5,x:154,y:794,w:14,h:24},
{t:"5.4.8. adobe acrobat",p:5,x:184,y:794,w:207,h:23},
{t:"97",p:5,x:754,y:794,w:22,h:23},
{t:"· ",p:5,x:154,y:819,w:14,h:24},
{t:"5.4.9. amateur publishing software",p:5,x:184,y:820,w:330,h:23},
{t:"97",p:5,x:754,y:820,w:22,h:23},
{t:"· ",p:5,x:154,y:844,w:14,h:24},
{t:"5.4.10. professional dtp programs",p:5,x:184,y:844,w:318,h:23},
{t:"98",p:5,x:754,y:844,w:22,h:23},
{t:"· ",p:5,x:124,y:869,w:14,h:24},
{t:"5.5. Book covers",p:5,x:154,y:870,w:155,h:23},
{t:"100",p:5,x:754,y:870,w:33,h:23},
{t:"· ",p:5,x:124,y:894,w:14,h:24},
{t:"5.6. Bar codes",p:5,x:154,y:894,w:135,h:23},
{t:"103",p:5,x:754,y:894,w:33,h:23},
{t:"· ",p:5,x:154,y:919,w:14,h:24},
{t:"5.6.1. isbn registration",p:5,x:184,y:920,w:203,h:23},
{t:"103",p:5,x:754,y:920,w:33,h:23},
{t:"· ",p:5,x:154,y:944,w:14,h:24},
{t:"5.6.2. bar codes for cds",p:5,x:184,y:944,w:225,h:23},
{t:"104",p:5,x:754,y:944,w:33,h:23},
{t:"· ",p:5,x:154,y:969,w:14,h:24},
{t:"5.6.3. library registration",p:5,x:184,y:970,w:224,h:23},
{t:"105",p:5,x:754,y:970,w:33,h:23},
{t:"· ",p:5,x:154,y:994,w:14,h:24},
{t:"5.6.4. printed bar codes",p:5,x:184,y:994,w:228,h:23},
{t:"105",p:5,x:754,y:994,w:33,h:23},
{t:"· ",p:5,x:124,y:1019,w:14,h:24},
{t:"5.7. Printing",p:5,x:154,y:1020,w:108,h:23},
{t:"107",p:5,x:754,y:1020,w:33,h:23},
{t:"· ",p:5,x:154,y:1044,w:14,h:24},
{t:"5.7.1. introduction",p:5,x:184,y:1044,w:170,h:23},
{t:"107",p:5,x:754,y:1044,w:33,h:23},
{t:"· ",p:5,x:154,y:1069,w:14,h:24},
{t:"5.7.2. printing booklets",p:5,x:184,y:1070,w:213,h:23},
{t:"109",p:5,x:754,y:1070,w:33,h:23},
{t:"· ",p:5,x:154,y:1094,w:14,h:24},
{t:"5.7.3. printing books",p:5,x:184,y:1094,w:189,h:23},
{t:"110",p:5,x:754,y:1094,w:33,h:23},
{t:"· ",p:5,x:154,y:1119,w:14,h:24},
{t:"5.7.4. digital printing",p:5,x:184,y:1120,w:191,h:23},
{t:"112",p:5,x:754,y:1120,w:33,h:23},
{t:"· ",p:5,x:154,y:1144,w:14,h:24},
{t:"5.7.5. print brokers",p:5,x:184,y:1144,w:172,h:23},
{t:"113",p:5,x:754,y:1144,w:33,h:23},
{t:"· ",p:5,x:124,y:1169,w:14,h:24},
{t:"5.8. Book distribution",p:5,x:154,y:1170,w:194,h:23},
{t:"113",p:5,x:754,y:1170,w:33,h:23},
{t:"· ",p:5,x:154,y:1194,w:14,h:24},
{t:"5.8.1. printing company fulfilment",p:5,x:184,y:1194,w:320,h:23},
{t:"113",p:5,x:754,y:1194,w:33,h:23},
{t:"· ",p:5,x:154,y:1219,w:14,h:24},
{t:"5.8.2. employing a fulfilment company",p:5,x:184,y:1220,w:372,h:23},
{t:"114",p:5,x:754,y:1220,w:33,h:23},
{t:"· ",p:5,x:154,y:1244,w:14,h:24},
{t:"5.8.3. book distributors warehousing",p:5,x:184,y:1244,w:340,h:23},
{t:"114",p:5,x:754,y:1244,w:33,h:23},
{t:"· ",p:5,x:154,y:1269,w:14,h:24},
{t:"5.8.4. pod distribution",p:5,x:184,y:1270,w:203,h:23},
{t:"119",p:5,x:754,y:1270,w:33,h:23},
{t:"· ",p:6,x:124,y:94,w:14,h:24},
{t:"5.9. Doing your sums",p:6,x:154,y:94,w:195,h:23},
{t:"119",p:6,x:754,y:94,w:33,h:23},
{t:"· ",p:6,x:154,y:119,w:14,h:24},
{t:"5.9.1. printing costs: example 1",p:6,x:184,y:120,w:294,h:23},
{t:"119",p:6,x:754,y:120,w:33,h:23},
{t:"· ",p:6,x:154,y:144,w:14,h:24},
{t:"5.9.2. printing costs: example 2",p:6,x:184,y:144,w:294,h:23},
{t:"120",p:6,x:754,y:144,w:33,h:23},
{t:"· ",p:6,x:154,y:169,w:14,h:24},
{t:"5.9.3. conclusions",p:6,x:184,y:170,w:166,h:23},
{t:"121",p:6,x:754,y:170,w:33,h:23},
{t:"6. Electronic Publishing",p:6,x:94,y:194,w:218,h:23},
{t:"122",p:6,x:754,y:194,w:33,h:23},
{t:"· ",p:6,x:124,y:219,w:14,h:24},
{t:"6.1. E-book outlook",p:6,x:154,y:220,w:183,h:23},
{t:"122",p:6,x:754,y:220,w:33,h:23},
{t:"· ",p:6,x:154,y:244,w:14,h:24},
{t:"6.1.1. current outlook",p:6,x:184,y:244,w:201,h:23},
{t:"128",p:6,x:754,y:244,w:33,h:23},
{t:"· ",p:6,x:124,y:269,w:14,h:24},
{t:"6.2. Pdf documents",p:6,x:154,y:270,w:186,h:23},
{t:"130",p:6,x:754,y:270,w:33,h:23},
{t:"· ",p:6,x:154,y:294,w:14,h:24},
{t:"6.2.1. introduction",p:6,x:184,y:294,w:170,h:23},
{t:"130",p:6,x:754,y:294,w:33,h:23},
{t:"· ",p:6,x:154,y:319,w:14,h:24},
{t:"6.2.2. printing pdf documents",p:6,x:184,y:320,w:281,h:23},
{t:"133",p:6,x:754,y:320,w:33,h:23},
{t:"· ",p:6,x:154,y:344,w:14,h:24},
{t:"6.2.3. printing a book",p:6,x:184,y:344,w:201,h:23},
{t:"135",p:6,x:754,y:344,w:33,h:23},
{t:"· ",p:6,x:124,y:369,w:14,h:24},
{t:"6.3. Web page compilers",p:6,x:154,y:370,w:242,h:23},
{t:"136",p:6,x:754,y:370,w:33,h:23},
{t:"· ",p:6,x:154,y:394,w:14,h:24},
{t:"6.3.1. introduction",p:6,x:184,y:394,w:170,h:23},
{t:"136",p:6,x:754,y:394,w:33,h:23},
{t:"· ",p:6,x:154,y:419,w:14,h:24},
{t:"6.3.2. e-book compilers",p:6,x:184,y:420,w:223,h:23},
{t:"138",p:6,x:754,y:420,w:33,h:23},
{t:"· ",p:6,x:154,y:444,w:14,h:24},
{t:"6.3.3. flash books",p:6,x:184,y:444,w:162,h:23},
{t:"140",p:6,x:754,y:444,w:33,h:23},
{t:"· ",p:6,x:124,y:469,w:14,h:24},
{t:"6.4. Audio books",p:6,x:154,y:470,w:158,h:23},
{t:"141",p:6,x:754,y:470,w:33,h:23},
{t:"· ",p:6,x:124,y:494,w:14,h:24},
{t:"6.5. E-book Readers",p:6,x:154,y:494,w:190,h:23},
{t:"144",p:6,x:754,y:494,w:33,h:23},
{t:"· ",p:6,x:124,y:519,w:14,h:24},
{t:"6.6. Desktop author & PDF2PageTurn programs",p:6,x:154,y:520,w:450,h:23},
{t:"147",p:6,x:754,y:520,w:33,h:23},
{t:"· ",p:6,x:124,y:544,w:14,h:24},
{t:"6.7. File format conversion",p:6,x:154,y:544,w:250,h:23},
{t:"149",p:6,x:754,y:544,w:33,h:23},
{t:"7. Internet Publishing",p:6,x:94,y:570,w:198,h:23},
{t:"152",p:6,x:754,y:570,w:33,h:23},
{t:"· ",p:6,x:124,y:594,w:14,h:24},
{t:"7.1. Website",p:6,x:154,y:594,w:114,h:23},
{t:"152",p:6,x:754,y:594,w:33,h:23},
{t:"· ",p:6,x:154,y:619,w:14,h:24},
{t:"7.1. 1. content",p:6,x:184,y:620,w:137,h:23},
{t:"153",p:6,x:754,y:620,w:33,h:23},
{t:"· ",p:6,x:154,y:644,w:14,h:24},
{t:"7.1.2. search-engine friendly site",p:6,x:184,y:644,w:308,h:23},
{t:"151",p:6,x:754,y:644,w:33,h:23},
{t:"· ",p:6,x:154,y:669,w:14,h:24},
{t:"7.1.3. design",p:6,x:184,y:670,w:118,h:23},
{t:"153",p:6,x:754,y:670,w:33,h:23},
{t:"· ",p:6,x:154,y:694,w:14,h:24},
{t:"7.1.4. building the site",p:6,x:184,y:694,w:205,h:23},
{t:"155",p:6,x:754,y:694,w:33,h:23},
{t:"· ",p:6,x:184,y:719,w:14,h:24},
{t:"7.1.4.1. basics",p:6,x:214,y:720,w:130,h:23},
{t:"155",p:6,x:754,y:720,w:33,h:23},
{t:"· ",p:6,x:184,y:744,w:14,h:24},
{t:"7.1.4.2. html editors",p:6,x:214,y:744,w:183,h:23},
{t:"157",p:6,x:754,y:744,w:33,h:23},
{t:"· ",p:6,x:184,y:769,w:14,h:24},
{t:"7.1.4.3. webpage templates",p:6,x:214,y:770,w:272,h:23},
{t:"158",p:6,x:754,y:770,w:33,h:23},
{t:"· ",p:6,x:184,y:794,w:14,h:24},
{t:"7.1.4.4. embedding fonts",p:6,x:214,y:794,w:238,h:23},
{t:"159",p:6,x:754,y:794,w:33,h:23},
{t:"· ",p:6,x:184,y:819,w:14,h:24},
{t:"7.1.4.5. complex page layouts",p:6,x:214,y:820,w:290,h:23},
{t:"161",p:6,x:754,y:820,w:33,h:23},
{t:"· ",p:6,x:184,y:844,w:14,h:24},
{t:"7.1.4.6. hosting the website",p:6,x:214,y:844,w:258,h:23},
{t:"162",p:6,x:754,y:844,w:33,h:23},
{t:"· ",p:6,x:154,y:869,w:14,h:24},
{t:"7.1.5. taking money at the website",p:6,x:184,y:870,w:332,h:23},
{t:"164",p:6,x:754,y:870,w:33,h:23},
{t:"· ",p:6,x:184,y:894,w:14,h:24},
{t:"7.1.5.1. internet payment providers",p:6,x:214,y:894,w:334,h:23},
{t:"165",p:6,x:754,y:894,w:33,h:23},
{t:"· ",p:6,x:184,y:919,w:14,h:24},
{t:"7.1.5.2. alternative payment methods",p:6,x:214,y:920,w:362,h:23},
{t:"171",p:6,x:754,y:920,w:33,h:23},
{t:"· ",p:6,x:154,y:944,w:14,h:24},
{t:"7.1.6. marketing your work on internet",p:6,x:184,y:944,w:362,h:23},
{t:"172",p:6,x:754,y:944,w:33,h:23},
{t:"· ",p:6,x:184,y:969,w:14,h:24},
{t:"7.1.6.1. affiliates marketing",p:6,x:214,y:970,w:253,h:23},
{t:"172",p:6,x:754,y:970,w:33,h:23},
{t:"· ",p:6,x:184,y:994,w:14,h:24},
{t:"7.1.6.2. using free search engines",p:6,x:214,y:994,w:317,h:23},
{t:"176",p:6,x:754,y:994,w:33,h:23},
{t:"· ",p:6,x:184,y:1019,w:14,h:24},
{t:"7.1.6.3. using pay-to-click search engines",p:6,x:214,y:1020,w:393,h:23},
{t:"181",p:6,x:754,y:1020,w:33,h:23},
{t:"· ",p:6,x:184,y:1044,w:14,h:24},
{t:"7.1.6.4. other marketing approaches",p:6,x:214,y:1044,w:351,h:23},
{t:"185",p:6,x:754,y:1044,w:33,h:23},
{t:"· ",p:6,x:184,y:1069,w:14,h:24},
{t:"7.1.6.5. making money with your website",p:6,x:214,y:1070,w:390,h:23},
{t:"186",p:6,x:754,y:1070,w:33,h:23},
{t:"· ",p:6,x:154,y:1094,w:14,h:24},
{t:"7.1.7. Internet security issues",p:6,x:184,y:1094,w:267,h:23},
{t:"190",p:6,x:754,y:1094,w:33,h:23},
{t:"· ",p:6,x:124,y:1119,w:14,h:24},
{t:"7.2. Blogs",p:6,x:154,y:1120,w:88,h:23},
{t:"196",p:6,x:754,y:1120,w:33,h:23},
{t:"· ",p:6,x:154,y:1144,w:14,h:24},
{t:"7.2.1. background",p:6,x:184,y:1144,w:175,h:23},
{t:"196",p:6,x:754,y:1144,w:33,h:23},
{t:"· ",p:6,x:154,y:1169,w:14,h:24},
{t:"7.2.2. getting started",p:6,x:184,y:1170,w:197,h:23},
{t:"198",p:6,x:754,y:1170,w:33,h:23},
{t:"· ",p:6,x:154,y:1194,w:14,h:24},
{t:"7.2.3. choosing software",p:6,x:184,y:1194,w:232,h:23},
{t:"198",p:6,x:754,y:1194,w:33,h:23},
{t:"· ",p:6,x:154,y:1219,w:14,h:24},
{t:"7.2.4. blog hosting",p:6,x:184,y:1220,w:174,h:23},
{t:"199",p:6,x:754,y:1220,w:33,h:23},
{t:"· ",p:6,x:154,y:1244,w:14,h:24},
{t:"7.2.5. blog software",p:6,x:184,y:1244,w:188,h:23},
{t:"200",p:6,x:754,y:1244,w:33,h:23},
{t:"· ",p:6,x:154,y:1269,w:14,h:24},
{t:"7.2.6. blog legal issues",p:6,x:184,y:1270,w:212,h:23},
{t:"202",p:6,x:754,y:1270,w:33,h:23},
{t:"· ",p:7,x:154,y:94,w:14,h:24},
{t:"7.2.7. blog promotion",p:7,x:184,y:94,w:205,h:23},
{t:"204",p:7,x:754,y:94,w:33,h:23},
{t:"· ",p:7,x:154,y:119,w:14,h:24},
{t:"7.2.8. making money with blogs",p:7,x:184,y:120,w:304,h:23},
{t:"204",p:7,x:754,y:120,w:33,h:23},
{t:"· ",p:7,x:124,y:144,w:14,h:24},
{t:"7.3. eBay",p:7,x:154,y:144,w:87,h:23},
{t:"205",p:7,x:754,y:144,w:33,h:23},
{t:"· ",p:7,x:154,y:169,w:14,h:24},
{t:"7.3.1. introduction",p:7,x:184,y:170,w:170,h:23},
{t:"205",p:7,x:754,y:170,w:33,h:23},
{t:"· ",p:7,x:154,y:194,w:14,h:24},
{t:"7.3.2. presentation software",p:7,x:184,y:194,w:266,h:23},
{t:"206",p:7,x:754,y:194,w:33,h:23},
{t:"· ",p:7,x:124,y:219,w:14,h:24},
{t:"7.4. Keeping track of visitors",p:7,x:154,y:220,w:265,h:23},
{t:"207",p:7,x:754,y:220,w:33,h:23},
{t:"8. Marketing your Work",p:7,x:94,y:244,w:220,h:23},
{t:"209",p:7,x:754,y:244,w:33,h:23},
{t:"· ",p:7,x:124,y:269,w:14,h:24},
{t:"8.1. Promoting yourself",p:7,x:154,y:270,w:217,h:23},
{t:"209",p:7,x:754,y:270,w:33,h:23},
{t:"· ",p:7,x:124,y:294,w:14,h:24},
{t:"8.2. Getting reviews",p:7,x:154,y:294,w:189,h:23},
{t:"212",p:7,x:754,y:294,w:33,h:23},
{t:"· ",p:7,x:124,y:319,w:14,h:24},
{t:"8.3. Press releases",p:7,x:154,y:320,w:169,h:23},
{t:"213",p:7,x:754,y:320,w:33,h:23},
{t:"· ",p:7,x:154,y:344,w:14,h:24},
{t:"8.3.1. introduction",p:7,x:184,y:344,w:170,h:23},
{t:"213",p:7,x:754,y:344,w:33,h:23},
{t:"· ",p:7,x:154,y:369,w:14,h:24},
{t:"8.3.2. writing your own release",p:7,x:184,y:370,w:289,h:23},
{t:"214",p:7,x:754,y:370,w:33,h:23},
{t:"· ",p:7,x:154,y:394,w:14,h:24},
{t:"8.3.3. hiring a pro",p:7,x:184,y:394,w:163,h:23},
{t:"214",p:7,x:754,y:394,w:33,h:23},
{t:"· ",p:7,x:154,y:419,w:14,h:24},
{t:"8.3.4. getting the news out",p:7,x:184,y:420,w:255,h:23},
{t:"214",p:7,x:754,y:420,w:33,h:23},
{t:"· ",p:7,x:154,y:444,w:14,h:24},
{t:"8.3.5. evolving picture",p:7,x:184,y:444,w:210,h:23},
{t:"215",p:7,x:754,y:444,w:33,h:23},
{t:"· ",p:7,x:154,y:469,w:14,h:24},
{t:"8.3.6. press bureaus",p:7,x:184,y:470,w:186,h:23},
{t:"215",p:7,x:754,y:470,w:33,h:23},
{t:"· ",p:7,x:124,y:494,w:14,h:24},
{t:"8.4. TV and radio",p:7,x:154,y:494,w:162,h:23},
{t:"216",p:7,x:754,y:494,w:33,h:23},
{t:"· ",p:7,x:124,y:519,w:14,h:24},
{t:"8.5. Book launches",p:7,x:154,y:520,w:179,h:23},
{t:"220",p:7,x:754,y:520,w:33,h:23},
{t:"· ",p:7,x:124,y:544,w:14,h:24},
{t:"8.6. Poetry readings",p:7,x:154,y:544,w:189,h:23},
{t:"222",p:7,x:754,y:544,w:33,h:23},
{t:"· ",p:7,x:154,y:569,w:14,h:24},
{t:"8.6.1. rehearsing",p:7,x:184,y:570,w:156,h:23},
{t:"222",p:7,x:754,y:570,w:33,h:23},
{t:"· ",p:7,x:154,y:594,w:14,h:24},
{t:"8.6.2. planning",p:7,x:184,y:594,w:140,h:23},
{t:"223",p:7,x:754,y:594,w:33,h:23},
{t:"· ",p:7,x:154,y:619,w:14,h:24},
{t:"8.6.3. working the audience",p:7,x:184,y:620,w:267,h:23},
{t:"224",p:7,x:754,y:620,w:33,h:23},
{t:"· ",p:7,x:124,y:644,w:14,h:24},
{t:"8.7. Book signings",p:7,x:154,y:644,w:166,h:23},
{t:"224",p:7,x:754,y:644,w:33,h:23},
{t:"· ",p:7,x:154,y:669,w:14,h:24},
{t:"8.7.1. introduction",p:7,x:184,y:670,w:170,h:23},
{t:"224",p:7,x:754,y:670,w:33,h:23},
{t:"· ",p:7,x:154,y:694,w:14,h:24},
{t:"8.7.2. research",p:7,x:184,y:694,w:139,h:23},
{t:"225",p:7,x:754,y:694,w:33,h:23},
{t:"· ",p:7,x:154,y:719,w:14,h:24},
{t:"8.7.3. personal contact",p:7,x:184,y:720,w:222,h:23},
{t:"225",p:7,x:754,y:720,w:33,h:23},
{t:"· ",p:7,x:154,y:744,w:14,h:24},
{t:"8.7.4. reading/book signing",p:7,x:184,y:744,w:261,h:23},
{t:"226",p:7,x:754,y:744,w:33,h:23},
{t:"· ",p:7,x:154,y:769,w:14,h:24},
{t:"8.7.5. other outlets",p:7,x:184,y:770,w:175,h:23},
{t:"226",p:7,x:754,y:770,w:33,h:23},
{t:"· ",p:7,x:124,y:794,w:14,h:24},
{t:"8.8. on-line bookshops",p:7,x:154,y:794,w:214,h:23},
{t:"227",p:7,x:754,y:794,w:33,h:23},
{t:"· ",p:7,x:154,y:819,w:14,h:24},
{t:"8.8.1. introduction",p:7,x:184,y:820,w:170,h:23},
{t:"227",p:7,x:754,y:820,w:33,h:23},
{t:"· ",p:7,x:154,y:844,w:14,h:24},
{t:"8.8.2. pricing your book",p:7,x:184,y:844,w:223,h:23},
{t:"228",p:7,x:754,y:844,w:33,h:23},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:8,x:606,y:47,w:290,h:20},
{t:"1",p:8,x:491,y:1327,w:10,h:22},
{t:"1. WHAT YOU FACE",p:8,x:94,y:106,w:301,h:39},
{t:"Perhaps those rejection slips are trying to tell you something, or you’re",p:8,x:94,y:162,w:803,h:26},
{t:"thinking of giving PoD or electronic books a go. How much can you expect",p:8,x:94,y:194,w:803,h:26},
{t:"to earn through traditional and electronic publishing, and how can you most",p:8,x:94,y:225,w:803,h:26},
{t:"effectively market your work? To these and a host of similar questions, this",p:8,x:94,y:257,w:803,h:26},
{t:"carefully researched handbook will give you the answers.",p:8,x:94,y:289,w:623,h:26},
{t:"1.1. INTRODUCT ION",p:8,x:94,y:376,w:308,h:35},
{t:"Publishing isn’t easy money. Before sending off your masterpiece, or even",p:8,x:94,y:424,w:803,h:26},
{t:"thinking about your next article, you might bear in mind:",p:8,x:94,y:455,w:622,h:26},
{t:"· ",p:8,x:124,y:507,w:15,h:26},
{t:"publishing is a strange if not mad world that combines superb",p:8,x:154,y:507,w:742,h:26},
{t:"professionalism with laughable incompetence.",p:8,x:154,y:539,w:500,h:26},
{t:"· ",p:8,x:124,y:591,w:15,h:26},
{t:"over half of books bought aren’t read.",p:8,x:154,y:591,w:413,h:26},
{t:"· ",p:8,x:124,y:642,w:15,h:26},
{t:"the odd best-seller aside,",p:8,x:154,y:642,w:289,h:26},
{t:"no one today makes serious money at",p:8,x:456,y:642,w:442,h:26},
{t:"publishing, either authors or publishers.",p:8,x:154,y:674,w:435,h:26},
{t:"· ",p:8,x:124,y:725,w:15,h:26},
{t:"because many publishers are struggling to survive, the last thing they",p:8,x:154,y:725,w:747,h:26},
{t:"want is another manuscript from an unproved author.",p:8,x:154,y:757,w:586,h:26},
{t:"· ",p:8,x:124,y:809,w:15,h:26},
{t:"if they’re sensible, authors write to communicate, for a love of their",p:8,x:154,y:809,w:744,h:26},
{t:"subject, and (just possibly) some status.",p:8,x:154,y:841,w:445,h:26},
{t:"· ",p:8,x:124,y:892,w:15,h:26},
{t:"anyone can publish a book today at modest expense, but even",p:8,x:154,y:892,w:743,h:26},
{t:"recouping the outlay needs effort and much inside knowledge.",p:8,x:154,y:924,w:678,h:26},
{t:"· ",p:8,x:124,y:975,w:15,h:26},
{t:"electronic publishing and the internet are important developments,",p:8,x:154,y:975,w:742,h:26},
{t:"but bring their own needs: just creating an e-book and setting up a",p:8,x:154,y:1007,w:743,h:26},
{t:"marketing website will not work.",p:8,x:154,y:1039,w:354,h:26},
{t:"Some talent is needed, but equally important is an understanding of the",p:8,x:94,y:1091,w:803,h:26},
{t:"publishing business, persistence and a grasp of the opportunities.",p:8,x:94,y:1122,w:715,h:26},
{t:"1.2. PUBL",p:8,x:94,y:1210,w:126,h:35},
{t:"ISHI NG: A UTHOR’S PER",p:8,x:238,y:1210,w:336,h:35},
{t:"SPECTI VE",p:8,x:596,y:1210,w:143,h:35},
{t:"Most writers earn far more from reviewing, teaching, adjudicating",p:8,x:94,y:1257,w:803,h:26},
{t:"competitions, giving talks, running workshops, and/or appearing on radio",p:8,x:94,y:1289,w:802,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:9,x:606,y:47,w:290,h:20},
{t:"2",p:9,x:491,y:1327,w:10,h:22},
{t:"than from royalties on their publications. {1} Twenty odd years ago, some",p:9,x:94,y:98,w:802,h:26},
{t:"70,000 new books were published each year in Britain, of which 6,000 were",p:9,x:94,y:129,w:803,h:26},
{t:"novels. Twenty percent of these had some claim to literary respectability.",p:9,x:94,y:161,w:803,h:26},
{t:"{2} There were big-earners, multimillionaires even, but only 300 full-time",p:9,x:94,y:193,w:802,h:26},
{t:"novelists made over £8,000 p.a., with another 300 supplementing income",p:9,x:94,y:225,w:803,h:26},
{t:"from journalism, and another 900 supplementing income from some other",p:9,x:94,y:256,w:803,h:26},
{t:"literary activity. Figures from other countries were equally depressing (e.g.",p:9,x:94,y:288,w:803,h:26},
{t:"1250, 750 and 1750 respectively for the States), {3} and these will not",p:9,x:94,y:319,w:804,h:26},
{t:"have improved recently. Rebecca Brandywyne spoke for many when she",p:9,x:94,y:351,w:803,h:26},
{t:"remarked: ‘the hard reality is that the vast majority of authors cannot earn",p:9,x:94,y:383,w:805,h:26},
{t:"even a comfortable—much less a luxurious—living from their writing",p:9,x:94,y:415,w:802,h:26},
{t:"careers, and, unless they have access to other sources of funding (such as",p:9,x:94,y:446,w:803,h:26},
{t:"a working spouse, investments and dividends, or an inheritance), are",p:9,x:94,y:478,w:803,h:26},
{t:"frequently compelled to take other jobs as their primary means of financial",p:9,x:94,y:509,w:803,h:26},
{t:"support.’ She provided a worked example. Consider a mass-market",p:9,x:94,y:541,w:803,h:26},
{t:"paperback book of 25,000 copies printed, an average return rate of 50%,",p:9,x:94,y:573,w:803,h:26},
{t:"an average $6.50 cover price, and an average 6% royalty rate. Royalties",p:9,x:94,y:605,w:803,h:26},
{t:"would amount to $4,875, less agent fees of $731.25, leaving the author a",p:9,x:94,y:636,w:803,h:26},
{t:"before-tax profit of $4,143.75. {4}",p:9,x:94,y:668,w:382,h:26},
{t:"How long it takes to write a decent novel depends on the genre, the quality,",p:9,x:94,y:719,w:803,h:26},
{t:"and what you call writing. Kerouac’s On the Road was dashed off in three",p:9,x:94,y:751,w:803,h:26},
{t:"weeks, but Joyce’s Ulysses took sixteen years {5}. The actual typing may",p:9,x:94,y:783,w:803,h:26},
{t:"only require a few months, but the ideas generally take years to gestate,",p:9,x:94,y:815,w:804,h:26},
{t:"and that first draft will need extensive rewriting and sometimes a whole",p:9,x:94,y:846,w:803,h:26},
{t:"new storyline. Many novels never come good, and have to be abandoned—",p:9,x:94,y:878,w:802,h:26},
{t:"providing valuable experience but not, as Bernard Shaw remarked, worth",p:9,x:94,y:909,w:803,h:26},
{t:"quite what we’ve had to pay for it. Most novelists report a year or two of",p:9,x:94,y:941,w:803,h:26},
{t:"actual writing. Best-selling novelists can afford a more leisurely pace,",p:9,x:94,y:973,w:803,h:26},
{t:"turning out a blockbuster every three or four years. Some novels are",p:9,x:94,y:1005,w:803,h:26},
{t:"written in weeks, either under inspiration or by relentless application, but",p:9,x:94,y:1036,w:803,h:26},
{t:"that rate can’t be maintained for long. The respected UK Society of Authors",p:9,x:94,y:1068,w:803,h:26},
{t:"found half their members earned less than the minimum wage {6}, and",p:9,x:94,y:1099,w:803,h:26},
{t:"successful authors urge newcomers to look before leaping into full-time",p:9,x:94,y:1131,w:802,h:26},
{t:"writing. {7}{8}",p:9,x:94,y:1163,w:172,h:26},
{t:"Any large UK publisher will receive 2000 unsolicited novel manuscripts in a",p:9,x:94,y:1215,w:803,h:26},
{t:"year, and publish 20. The average serious first novel receives half a dozen",p:9,x:94,y:1246,w:803,h:26},
{t:"reviews and perhaps sells 1000 copies over two years. With royalties",p:9,x:94,y:1278,w:803,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:10,x:606,y:47,w:290,h:20},
{t:"3",p:10,x:491,y:1327,w:10,h:22},
{t:"around 10% at best, writers must learn to mechanically turn out a",p:10,x:94,y:98,w:804,h:26},
{t:"commercial product or starve. Seventy-five per cent of serious writers in",p:10,x:94,y:129,w:802,h:26},
{t:"the States earn no money at all from their work, ever. {3}",p:10,x:94,y:161,w:640,h:26},
{t:"Don’t believe this? Use",p:10,x:94,y:213,w:251,h:26},
{t:"titlez, ranktracer and rankforest to check sales on",p:10,x:353,y:213,w:543,h:26},
{t:"Amazon, or just glance at the sales ranking. A respectable ranking of",p:10,x:94,y:245,w:803,h:26},
{t:"10,000 indicates sales of 100 books per month, perhaps earning their proud",p:10,x:94,y:276,w:803,h:26},
{t:"authors $1 a sale. {9} Read an insider’s view of the publishing trade by",p:10,x:94,y:308,w:802,h:26},
{t:"Michael Allen, or look at matters from an enterprising publisher‘s point of",p:10,x:94,y:339,w:803,h:26},
{t:"view. Consider the work that internationally known poets put on their sites",p:10,x:94,y:371,w:803,h:26},
{t:"(we’re not naming names), and ask not why it’s so indifferent but how they",p:10,x:94,y:403,w:803,h:26},
{t:"ever got round to writing the pieces in the first place, given the unending",p:10,x:94,y:435,w:803,h:26},
{t:"schedule of talks, signings, representation on various societies, weekly",p:10,x:94,y:466,w:803,h:26},
{t:"column, and contributions to late-night shows where they must say",p:10,x:94,y:498,w:803,h:26},
{t:"something kindly about the books of colleagues they haven’t read and don’t",p:10,x:94,y:529,w:803,h:26},
{t:"intend to.",p:10,x:94,y:561,w:105,h:26},
{t:"Literature does not bring fame. Its standard-bearers were the English",p:10,x:94,y:613,w:803,h:26},
{t:"departments in schools and universities, but these have been taken over by",p:10,x:94,y:645,w:803,h:26},
{t:"critical theory, which often lacks humanity and the honesty of clear",p:10,x:94,y:676,w:804,h:26},
{t:"exposition. {10} Work in the small presses is very mixed, and few have a",p:10,x:94,y:708,w:803,h:26},
{t:"circulation above the low hundreds. Even the habit of close attention soon",p:10,x:94,y:739,w:804,h:26},
{t:"wears off, as 58% of US high school students and 42% of college students",p:10,x:94,y:771,w:803,h:26},
{t:"never open a book after finishing their education. {11}",p:10,x:94,y:803,w:601,h:26},
{t:"Print on Demand companies estimate that one million manuscripts are",p:10,x:94,y:855,w:803,h:26},
{t:"looking for a publisher in the States alone, of which only one per cent will",p:10,x:94,y:886,w:803,h:26},
{t:"be successful.",p:10,x:94,y:918,w:151,h:26},
{t:"Referen ces",p:10,x:94,y:972,w:140,h:27},
{t:"1. Peter Finch's The Poetry Business (1994).",p:10,x:117,y:1008,w:410,h:22},
{t:"2. D.J. Taylor's A Vain Conceit: British Fiction in the 1980's (1989).",p:10,x:117,y:1040,w:623,h:22},
{t:"3. George Greenfield's Scribblers for Bread (1989).",p:10,x:117,y:1071,w:473,h:22},
{t:"4. Brandywyne, Rebecca, Advances and Royalties: How Authors are Paid.",p:10,x:117,y:1103,w:681,h:22},
{t:"5. Mya Bell’s Web Log. July 2004.",p:10,x:117,y:1125,w:311,h:22},
{t:"6. An Independent (UK) newspaper article of 4th March 2006 quoted a 2005",p:10,x:117,y:1157,w:708,h:22},
{t:"Society of Authors study, which found 50% of UK authors earned less than the",p:10,x:117,y:1178,w:730,h:22},
{t:"minimum wage, and 75% less than £20,000/year.",p:10,x:117,y:1200,w:466,h:22},
{t:"7. Sendbuehler, Fran. First Novel Policy and The Bestseller. Feb. 1996.",p:10,x:117,y:1231,w:655,h:22},
{t:"8. Weinberg, Robert. Writing Full Time—A User’s Guide 2003.",p:10,x:117,y:1263,w:571,h:22},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:11,x:606,y:47,w:290,h:20},
{t:"4",p:11,x:491,y:1327,w:10,h:22},
{t:"9. A very approximate figure for sales worldwide of a book written in English can be",p:11,x:118,y:93,w:776,h:22},
{t:"calculated with this formula: annual sales = 10 million times the Amazon Sales",p:11,x:118,y:115,w:729,h:22},
{t:"Rank to the power of minus 0.75.",p:11,x:118,y:137,w:311,h:22},
{t:"10. Chapter 3 of Bernard Bergonzi's Exploding English: Criticism, Theory, Culture",p:11,x:118,y:168,w:755,h:22},
{t:"(1990), Chapter 2 of Alvin Kernan's The Death of Literature (1990), and Chapters 1",p:11,x:118,y:190,w:775,h:22},
{t:"and 9 of George Watson's The Literary Critics (1986).",p:11,x:118,y:211,w:497,h:22},
{t:"11. Poynter, Dan. Statistics 2004.",p:11,x:118,y:243,w:314,h:22},
{t:"1.3. THE PUBLI",p:11,x:94,y:315,w:191,h:35},
{t:"SHER’S PER",p:11,x:313,y:315,w:155,h:35},
{t:"SPECTI VE",p:11,x:488,y:315,w:143,h:35},
{t:"Dan Poynter {1} quotes a publisher’s survey of 1988, where the average",p:11,x:94,y:363,w:803,h:26},
{t:"fiction book took 475 hours to write, publisher’s average annual sales were",p:11,x:94,y:395,w:803,h:26},
{t:"$420,000, and staff worked 50 hours a week. Putting that together, we find",p:11,x:94,y:426,w:803,h:26},
{t:"the average small publisher produced 4.7 books/year, for an average",p:11,x:94,y:458,w:803,h:26},
{t:"revenue per book of $89,400. Even if royalties were 10% and there were",p:11,x:94,y:489,w:804,h:26},
{t:"no book returns, and rewriting was only done once—all rather unlikely—the",p:11,x:94,y:521,w:803,h:26},
{t:"author would have written at 295 words an hour to turn out two books",p:11,x:94,y:553,w:803,h:26},
{t:"yearly and earn royalties of $18,000 a year.",p:11,x:94,y:585,w:479,h:26},
{t:"Such examples come from popular or mass-market fiction, which accounts",p:11,x:94,y:636,w:803,h:26},
{t:"for 53.3% of book sales. Literary fiction, together with poetry and art",p:11,x:94,y:668,w:803,h:26},
{t:"books, accounts for only 3.3% of book sales. {2} Given that the average",p:11,x:94,y:699,w:803,h:26},
{t:"first novel, favourably reviewed in leading newspapers, will sell a few",p:11,x:94,y:731,w:803,h:26},
{t:"thousand copies over two years, {3} it is obvious why publishers don’t rush",p:11,x:94,y:763,w:803,h:26},
{t:"to fill their lists with new names, and indeed look after only that small",p:11,x:94,y:795,w:802,h:26},
{t:"percentage of writers that pay their salaries. {4}",p:11,x:94,y:826,w:534,h:26},
{t:"Much more dismal are the earnings from poetry publishing. A few specialist",p:11,x:94,y:878,w:803,h:26},
{t:"publishers (e.g. Anvil, Carcanet, Bloodaxe) do turn in respectable figures,",p:11,x:94,y:909,w:802,h:26},
{t:"but in general poetry is not handled at all (the great majority, e.g. Corgi,",p:11,x:94,y:941,w:802,h:26},
{t:"HarperCollins, Hodder and Stoughton), is subsidized by sales elsewhere",p:11,x:94,y:973,w:804,h:26},
{t:"(e.g. Faber and Faber, Peter Owen, OUP) or supported by regional grants",p:11,x:94,y:1005,w:803,h:26},
{t:"(e.g. Peterloo). {5}",p:11,x:94,y:1036,w:215,h:26},
{t:"But what about academia, where talent is rewarded and protected? Here is",p:11,x:94,y:1088,w:803,h:26},
{t:"a breakdown of sales by Cambridge University Press in 1998: {6}",p:11,x:94,y:1119,w:718,h:26},
{t:"Number of titles offered: 13,500.",p:11,x:94,y:1171,w:361,h:26},
{t:"Annual Revenues: $60 million.",p:11,x:94,y:1223,w:332,h:26},
{t:"Titles selling less than 100 copies/year: 8,000.",p:11,x:94,y:1275,w:508,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:12,x:606,y:47,w:290,h:20},
{t:"5",p:12,x:491,y:1327,w:10,h:22},
{t:"Titles selling less than 10 copies/year: 2,000.",p:12,x:94,y:98,w:495,h:26},
{t:"Average number of copies sold/title: 32.",p:12,x:94,y:149,w:440,h:26},
{t:"Number of new titles: 1,500",p:12,x:94,y:201,w:307,h:26},
{t:"Number of titles discontinued: 1,300",p:12,x:94,y:253,w:399,h:26},
{t:"When you’re considering writing up that specialist interest, you might",p:12,x:94,y:305,w:803,h:26},
{t:"remember these figures, do some research on Amazon, and recall that",p:12,x:94,y:336,w:804,h:26},
{t:"academic books are often subsidized anyway—a subject of anguished",p:12,x:94,y:368,w:803,h:26},
{t:"debate in academic sites and blogs. {7}{8}{9}{10}",p:12,x:94,y:399,w:574,h:26},
{t:"You might also consider the PoD model, which is indeed what the",p:12,x:94,y:451,w:803,h:26},
{t:"Cambridge University Press has done. Slow-moving titles have been",p:12,x:94,y:483,w:804,h:26},
{t:"converted into digital form, and the CUP figures for 2006 were: {6}",p:12,x:94,y:515,w:739,h:26},
{t:"Total number of titles offered: 29,000.",p:12,x:94,y:566,w:420,h:26},
{t:"Annual Revenues: $75 million.",p:12,x:94,y:618,w:332,h:26},
{t:"PoD titles: 7,000.",p:12,x:94,y:669,w:191,h:26},
{t:"In short, the efficiencies introduced by taking the PoD route have allowed",p:12,x:94,y:721,w:802,h:26},
{t:"CUP to expand their listings.",p:12,x:94,y:753,w:309,h:26},
{t:"Referen ces",p:12,x:94,y:807,w:140,h:27},
{t:"1. Poynter, Dan. Statistics 2004",p:12,x:118,y:843,w:296,h:22},
{t:"2. Poynter, Dan. The Self-Publishing Manual (Para Publishing, Santa Barbara, CA),",p:12,x:118,y:875,w:765,h:22},
{t:"224.",p:12,x:118,y:897,w:41,h:22},
{t:"3. George Greenfield's Scribblers for Bread (1989).",p:12,x:118,y:928,w:473,h:22},
{t:"4. Diamond, Nina, L., The Untouchables How You Fit Into the Publishing Caste",p:12,x:118,y:960,w:725,h:22},
{t:"System. February 2007.",p:12,x:118,y:981,w:224,h:22},
{t:"5. Gordon Wells's The Book Writer's Handbook (1995).",p:12,x:118,y:1013,w:508,h:22},
{t:"6. CUP Increases Revenues by Using PoD VISTA Publishing Perspectives.",p:12,x:117,y:1045,w:671,h:22},
{t:"7. University Presses, Libraries, Monographs and Ultimate yellow brick roads? Colin",p:12,x:118,y:1077,w:771,h:22},
{t:"Steele. 2007.",p:12,x:118,y:1098,w:123,h:22},
{t:"8. Library Statistics & Measures. Joe Ryan.",p:12,x:118,y:1130,w:395,h:22},
{t:"9. Association of American University Presses: Quick Facts.",p:12,x:117,y:1161,w:546,h:22},
{t:"10. Imaginary Journal of Poetic Economics. Heather Morrison’s blog.",p:12,x:117,y:1193,w:632,h:22},
{t:"Two matters concern publishers: the reputation of their publishing house,",p:12,x:94,y:1229,w:803,h:26},
{t:"and whether they can at least cover expenses.",p:12,x:94,y:1261,w:506,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:13,x:606,y:47,w:290,h:20},
{t:"6",p:13,x:491,y:1327,w:10,h:22},
{t:"Suppose you approach a publisher with your collection of poems and stories",p:13,x:94,y:98,w:803,h:26},
{t:"based on your home town and its characters. Of course you'll include a",p:13,x:94,y:129,w:803,h:26},
{t:"media kit and stress that you're well known on the local poetry-reading,",p:13,x:94,y:161,w:802,h:26},
{t:"radio and book-signing circuit, more than capable of making the publication",p:13,x:94,y:193,w:803,h:26},
{t:"sell. Here's what the publisher does:",p:13,x:94,y:225,w:397,h:26},
{t:"1. Checks the credentials: that you are indeed who you say you are, your",p:13,x:94,y:276,w:803,h:26},
{t:"previous books exist and have been successful. A few telephone calls will",p:13,x:94,y:308,w:802,h:26},
{t:"establish these.",p:13,x:94,y:339,w:170,h:26},
{t:"2. Estimates likely sales figures. He learns that your home town has a",p:13,x:94,y:391,w:803,h:26},
{t:"population of 50,000, and its local newspaper enjoys a circulation of 15,000",p:13,x:94,y:423,w:803,h:26},
{t:"(calls to friends, local library, Bowkers). Experience has told him that only a",p:13,x:94,y:455,w:803,h:26},
{t:"few per cent of newspaper readers will buy poetry, say 500. Allowing 10%",p:13,x:94,y:486,w:803,h:26},
{t:"loss in spoilage and review copies, he has 450 copies to sell. Figures in",p:13,x:94,y:518,w:803,h:26},
{t:"US$:",p:13,x:94,y:549,w:54,h:26},
{t:"publishing costs @ $3.50/copy",p:13,x:94,y:598,w:260,h:20},
{t:"-",p:13,x:429,y:598,w:7,h:20},
{t:"($1750)",p:13,x:500,y:598,w:68,h:20},
{t:"ancillaries (distribution, warehousing)",p:13,x:94,y:629,w:317,h:20},
{t:"-",p:13,x:429,y:629,w:7,h:20},
{t:"($350)",p:13,x:500,y:629,w:57,h:20},
{t:"gross sales @ $6.95/copy",p:13,x:94,y:660,w:218,h:20},
{t:"$3127",p:13,x:429,y:660,w:53,h:20},
{t:"-",p:13,x:500,y:660,w:7,h:20},
{t:"bookstore commissions @ 40%",p:13,x:94,y:691,w:265,h:20},
{t:"-",p:13,x:429,y:691,w:7,h:20},
{t:"($1112)",p:13,x:500,y:691,w:68,h:20},
{t:"marketing expenses",p:13,x:94,y:722,w:170,h:20},
{t:"-",p:13,x:429,y:722,w:7,h:20},
{t:"($500)",p:13,x:500,y:722,w:57,h:20},
{t:"totals",p:13,x:94,y:753,w:46,h:20},
{t:"$3127",p:13,x:429,y:753,w:53,h:20},
{t:"($3712)",p:13,x:500,y:753,w:68,h:20},
{t:"net profit",p:13,x:94,y:785,w:78,h:20},
{t:"-",p:13,x:429,y:785,w:7,h:20},
{t:"($585)",p:13,x:500,y:785,w:57,h:20},
{t:"Hardly enticing. A loss, even though no royalty is paid, and he hasn't costed",p:13,x:94,y:840,w:803,h:26},
{t:"his own time. Supposing every copy is sold, eventually.",p:13,x:94,y:871,w:605,h:26},
{t:"3. But perhaps he's a would-be poet himself, or feels that your prestige will",p:13,x:94,y:923,w:802,h:26},
{t:"enhance the firm's standing in the community, or the price can be",p:13,x:94,y:955,w:802,h:26},
{t:"increased to $8.95. He asks for the MS, reading it carefully and getting",p:13,x:94,y:987,w:803,h:26},
{t:"opinions from the local writers circle and a retired English professor.",p:13,x:94,y:1018,w:802,h:26},
{t:"Everyone likes the work. The publisher therefore invites you in for a",p:13,x:94,y:1050,w:803,h:26},
{t:"meeting and is sufficiently impressed by your confidence to offer a co-",p:13,x:94,y:1081,w:802,h:26},
{t:"publishing contract. A print-run of 500 copies, no royalties, and you put up",p:13,x:94,y:1113,w:802,h:26},
{t:"$1000 of the publishing costs. Yes, you. He has $2100 at risk; you can bear",p:13,x:94,y:1145,w:802,h:26},
{t:"the other $1000.",p:13,x:94,y:1177,w:183,h:26},
{t:"Serious poetry is never a best-seller, but novels can be. In this second",p:13,x:94,y:1228,w:803,h:26},
{t:"example you have managed to interest a large publishing house in your",p:13,x:94,y:1260,w:804,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:14,x:606,y:47,w:290,h:20},
{t:"7",p:14,x:491,y:1327,w:10,h:22},
{t:"manuscript. Everything looks promising. You're personable and articulate,",p:14,x:94,y:98,w:804,h:26},
{t:"ideal for a TV chat show or late-night arts programme. You have a good",p:14,x:94,y:129,w:802,h:26},
{t:"thirty years of writing in you. What you produce now is phenomenally good.",p:14,x:94,y:161,w:803,h:26},
{t:"The publishing house does its sums. These are the 'back of the envelope'",p:14,x:94,y:193,w:802,h:26},
{t:"figures, all in units of 1000. The book retails for $12.95, royalties are 8%,",p:14,x:94,y:225,w:803,h:26},
{t:"and bookstore commissions average 40%:",p:14,x:94,y:256,w:464,h:26},
{t:"no.",p:14,x:94,y:305,w:27,h:20},
{t:"sold",p:14,x:94,y:325,w:33,h:20},
{t:"receipts",p:14,x:177,y:315,w:66,h:20},
{t:"costs",p:14,x:261,y:315,w:43,h:20},
{t:"profit",p:14,x:460,y:315,w:44,h:20},
{t:"no.",p:14,x:549,y:305,w:27,h:20},
{t:"sold",p:14,x:549,y:325,w:33,h:20},
{t:"receipts",p:14,x:633,y:315,w:66,h:20},
{t:"costs",p:14,x:717,y:315,w:43,h:20},
{t:"-",p:14,x:94,y:366,w:7,h:20},
{t:"-",p:14,x:177,y:366,w:7,h:20},
{t:"printing &",p:14,x:261,y:356,w:84,h:20},
{t:"distribution",p:14,x:261,y:376,w:96,h:20},
{t:"royalties",p:14,x:460,y:366,w:71,h:20},
{t:"-",p:14,x:549,y:366,w:7,h:20},
{t:"-",p:14,x:633,y:366,w:7,h:20},
{t:"printing &",p:14,x:717,y:356,w:84,h:20},
{t:"distribution",p:14,x:717,y:376,w:96,h:20},
{t:"1",p:14,x:94,y:407,w:8,h:19},
{t:"13",p:14,x:177,y:407,w:17,h:19},
{t:"6",p:14,x:261,y:407,w:8,h:19},
{t:"1",p:14,x:460,y:407,w:8,h:19},
{t:"1",p:14,x:549,y:407,w:8,h:19},
{t:"13",p:14,x:633,y:407,w:17,h:19},
{t:"6",p:14,x:717,y:407,w:8,h:19},
{t:"2",p:14,x:94,y:428,w:8,h:19},
{t:"26",p:14,x:177,y:428,w:17,h:19},
{t:"8",p:14,x:261,y:428,w:8,h:19},
{t:"2",p:14,x:460,y:428,w:8,h:19},
{t:"2",p:14,x:549,y:428,w:8,h:19},
{t:"26",p:14,x:633,y:428,w:17,h:19},
{t:"8",p:14,x:717,y:428,w:8,h:19},
{t:"10",p:14,x:94,y:449,w:17,h:19},
{t:"129",p:14,x:177,y:449,w:26,h:19},
{t:"21",p:14,x:261,y:449,w:17,h:19},
{t:"10",p:14,x:460,y:449,w:17,h:19},
{t:"10",p:14,x:549,y:449,w:17,h:19},
{t:"129",p:14,x:633,y:449,w:26,h:19},
{t:"21",p:14,x:717,y:449,w:17,h:19},
{t:"100",p:14,x:94,y:470,w:26,h:19},
{t:"1,295",p:14,x:177,y:470,w:39,h:19},
{t:"135",p:14,x:261,y:470,w:26,h:19},
{t:"104",p:14,x:460,y:470,w:26,h:19},
{t:"100",p:14,x:549,y:470,w:26,h:19},
{t:"1,295",p:14,x:633,y:470,w:39,h:19},
{t:"135",p:14,x:717,y:470,w:26,h:19},
{t:"1,000",p:14,x:94,y:491,w:39,h:19},
{t:"12,950",p:14,x:177,y:491,w:48,h:19},
{t:"1,250",p:14,x:261,y:491,w:39,h:19},
{t:"1,036",p:14,x:460,y:491,w:39,h:19},
{t:"1,000",p:14,x:549,y:491,w:39,h:19},
{t:"12,950",p:14,x:633,y:491,w:48,h:19},
{t:"1,250",p:14,x:717,y:491,w:39,h:19},
{t:"Everything depends on the book proving a best-seller. This is how the",p:14,x:94,y:548,w:803,h:26},
{t:"publishing house calculates the odds: figures again in thousands:",p:14,x:94,y:579,w:711,h:26},
{t:"no. sold",p:14,x:94,y:628,w:66,h:20},
{t:"% odds",p:14,x:178,y:628,w:64,h:20},
{t:"profit",p:14,x:260,y:628,w:44,h:20},
{t:"what you're worth to them (odds x profit)",p:14,x:326,y:628,w:350,h:20},
{t:"1",p:14,x:94,y:659,w:10,h:20},
{t:"30",p:14,x:178,y:659,w:21,h:20},
{t:"(2)",p:14,x:260,y:659,w:25,h:20},
{t:"-0.6",p:14,x:326,y:659,w:35,h:20},
{t:"2",p:14,x:94,y:690,w:10,h:20},
{t:"50",p:14,x:178,y:690,w:21,h:20},
{t:"3",p:14,x:260,y:690,w:10,h:20},
{t:"1.5",p:14,x:326,y:690,w:27,h:20},
{t:"10",p:14,x:94,y:721,w:21,h:20},
{t:"17",p:14,x:178,y:721,w:21,h:20},
{t:"41",p:14,x:260,y:721,w:21,h:20},
{t:"7.0",p:14,x:326,y:721,w:27,h:20},
{t:"100",p:14,x:94,y:752,w:32,h:20},
{t:"2.9",p:14,x:178,y:752,w:27,h:20},
{t:"526",p:14,x:260,y:752,w:32,h:20},
{t:"15.25",p:14,x:326,y:752,w:48,h:20},
{t:"1,000",p:14,x:94,y:783,w:48,h:20},
{t:"0.1",p:14,x:178,y:783,w:27,h:20},
{t:"5,459",p:14,x:260,y:783,w:48,h:20},
{t:"5.46",p:14,x:326,y:783,w:38,h:20},
{t:"total",p:14,x:94,y:815,w:38,h:20},
{t:"100",p:14,x:178,y:815,w:32,h:20},
{t:"28.88",p:14,x:326,y:815,w:48,h:20},
{t:"The figures are notional, but suggest the publishing house has a 98%",p:14,x:94,y:850,w:803,h:26},
{t:"chance of making less than $7,500. That's barely worth the effort, but",p:14,x:94,y:881,w:803,h:26},
{t:"they're banking on the future, your second or tenth novel.",p:14,x:94,y:913,w:635,h:26},
{t:"You have a 80% chance of earning no more than $2,000 in royalties. For",p:14,x:94,y:965,w:803,h:26},
{t:"many months or years of effort, that does not amount to a working wage.",p:14,x:94,y:996,w:803,h:26},
{t:"But of course you sign the contract: self-publishing won't be easier, and",p:14,x:94,y:1028,w:803,h:26},
{t:"you'll not get better terms elsewhere.",p:14,x:94,y:1060,w:410,h:26},
{t:"Both author and publisher are clearly chasing a dream, but that is the",p:14,x:94,y:1111,w:803,h:26},
{t:"nature of fiction publishing, and explains why publishers (and agents) need",p:14,x:94,y:1143,w:803,h:26},
{t:"textbooks, self-help, cookery and gardening titles to survive.",p:14,x:94,y:1175,w:663,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:15,x:606,y:47,w:290,h:20},
{t:"8",p:15,x:491,y:1327,w:10,h:22},
{t:"1.4. FUTURE OF PUBL",p:15,x:94,y:134,w:285,h:35},
{t:"ISHI NG",p:15,x:416,y:134,w:106,h:35},
{t:"Publishing is changing. As mainstream publishing concentrates on profi",p:15,x:94,y:181,w:762,h:26},
{t:"table",p:15,x:845,y:181,w:53,h:26},
{t:"lines—celebrity memoirs, textbooks, self-help, cooking, gardening, travel—",p:15,x:94,y:213,w:803,h:26},
{t:"works of a specialist nature (which includes academic works, translations,",p:15,x:94,y:245,w:803,h:26},
{t:"poetry and literary novels) have increasingly to fend for themselves. Profit",p:15,x:94,y:276,w:803,h:26},
{t:"margins are too slim for agents, publishing houses, distributors and",p:15,x:94,y:308,w:803,h:26},
{t:"booksellers to make more than a token effort here.",p:15,x:94,y:339,w:557,h:26},
{t:"With return on capital around 5%, even the larger publishing houses are",p:15,x:94,y:391,w:803,h:26},
{t:"struggling to survive. Raw information is available on the internet, and that",p:15,x:94,y:423,w:803,h:26},
{t:"information will only grow in range and quality. Books are the product of a",p:15,x:94,y:455,w:803,h:26},
{t:"long historical process, and today lie at the end of a vast chain of specialist",p:15,x:94,y:486,w:803,h:26},
{t:"skills and services. The work has to be researched and written, proofed,",p:15,x:94,y:518,w:802,h:26},
{t:"typeset, a cover designed, printed, reviewed, warehoused, distributed and",p:15,x:94,y:549,w:803,h:26},
{t:"sold through booksellers throughout the country or abroad. Costs pile up,",p:15,x:94,y:581,w:802,h:26},
{t:"and what's left over for authors can be very modest—10% of retail price at",p:15,x:94,y:613,w:803,h:26},
{t:"best. Contracts are becoming more onerous to writers even as their share",p:15,x:94,y:645,w:803,h:26},
{t:"of the proceeds decreases. Books are tailored to particular markets, and are",p:15,x:94,y:676,w:803,h:26},
{t:"therefore restricted to safe themes and obvious treatments. Manuscripts",p:15,x:94,y:708,w:803,h:26},
{t:"must be delivered on time, year in and year out, and writers make",p:15,x:94,y:739,w:803,h:26},
{t:"themselves available for tours, chat-shows, book-signings and the like.",p:15,x:94,y:771,w:803,h:26},
{t:"Problems with copyright and libel are becoming exclusively the author's",p:15,x:94,y:803,w:803,h:26},
{t:"responsibility, as agreements allow the publisher to sidestep these issues.",p:15,x:94,y:835,w:803,h:26},
{t:"In this internet-connected age, these specialist skills and services are not",p:15,x:94,y:886,w:803,h:26},
{t:"only unnecessary, but are becoming a barrier between writer and reader.",p:15,x:94,y:918,w:804,h:26},
{t:"Costs restrict what is publishable. Editing doesn't improve the reading",p:15,x:94,y:949,w:802,h:26},
{t:"because that editing tends to be perfunctory, little more than proofing for",p:15,x:94,y:981,w:803,h:26},
{t:"obvious typos or grammar slips. The cover, so necessary for bookshop",p:15,x:94,y:1013,w:802,h:26},
{t:"sales, is forgotten once the purchaser sits down to read. Reviewers are",p:15,x:94,y:1045,w:803,h:26},
{t:"middlemen, who do their honest best with the deluge of books crossing",p:15,x:94,y:1076,w:802,h:26},
{t:"their desk every week, but don't have the time to read in depth, or often",p:15,x:94,y:1108,w:803,h:26},
{t:"the background knowledge to assess fairly. Some books are a source of",p:15,x:94,y:1139,w:803,h:26},
{t:"pride to the publishing house, and an enduring pleasure to readers, but the",p:15,x:94,y:1171,w:803,h:26},
{t:"too many would be better slimmed to a fraction of their bulk, or perhaps",p:15,x:94,y:1203,w:803,h:26},
{t:"not written at all.",p:15,x:94,y:1235,w:188,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:16,x:606,y:47,w:290,h:20},
{t:"9",p:16,x:491,y:1327,w:10,h:22},
{t:"Only the smallest percentage of manuscripts will make money for a",p:16,x:94,y:98,w:803,h:26},
{t:"publisher, and he's naturally skilled at spotting that odd exception. Or he",p:16,x:94,y:129,w:803,h:26},
{t:"should be. In fact, some 70% of books published do not pay back their",p:16,x:94,y:161,w:804,h:26},
{t:"advances or make money for the publisher. The internet, e-books, podcasts",p:16,x:94,y:193,w:803,h:26},
{t:"and blogs have given authors a royal road to their readers, though the",p:16,x:94,y:225,w:803,h:26},
{t:"clamour is still for traditional publishing, with the work coming out under a",p:16,x:94,y:256,w:804,h:26},
{t:"prestigious name, and glowing reviews to follow. No one wants to shatter",p:16,x:94,y:288,w:803,h:26},
{t:"illusions, but reviews (to put the matter charitably) are unreliable, and the",p:16,x:94,y:319,w:803,h:26},
{t:"prestige of the publisher speaks only money. Before pestering a publisher,",p:16,x:94,y:351,w:802,h:26},
{t:"you'll need to research the market and prove to his and your satisfaction",p:16,x:94,y:383,w:803,h:26},
{t:"that a proper demand exists for your manuscript. Equally, before traditional",p:16,x:94,y:415,w:803,h:26},
{t:"or self-publishing, you may want to make your work available in electronic",p:16,x:94,y:446,w:803,h:26},
{t:"form, carefully watching the response, and then building on its indications.",p:16,x:94,y:478,w:803,h:26},
{t:"How you do that is one of the themes of this handbook.",p:16,x:94,y:509,w:606,h:26},
{t:"Vanity publishers and some PoD companies consult only the bottom line,",p:16,x:94,y:561,w:802,h:26},
{t:"but even reputable publishers are not patrons of literature, and place",p:16,x:94,y:593,w:803,h:26},
{t:"responsibilities to staff and shareholders well before the needs and wishes",p:16,x:94,y:625,w:803,h:26},
{t:"of their authors, particularly of new and untested ones.",p:16,x:94,y:656,w:602,h:26},
{t:"1.5. US",p:16,x:94,y:744,w:92,h:35},
{t:"ING THE HANDBOOK",p:16,x:200,y:744,w:313,h:35},
{t:"As the name suggests, this is a handbook: a handy reference work that",p:16,x:94,y:791,w:803,h:26},
{t:"covers the whole field of publishing and self-publishing. You’ll find it:",p:16,x:94,y:823,w:751,h:26},
{t:"· ",p:16,x:124,y:875,w:15,h:26},
{t:"thorough. We cover the whole field, compactly in 65,000 words and",p:16,x:154,y:875,w:744,h:26},
{t:"1590 resources.",p:16,x:154,y:906,w:174,h:26},
{t:"· ",p:16,x:124,y:958,w:15,h:26},
{t:"realistic. We don't pretend that publishing is easy, or success lies in",p:16,x:154,y:958,w:743,h:26},
{t:"some magic formula. We give you comprehensive notes, analyses,",p:16,x:154,y:989,w:743,h:26},
{t:"lists and resource listings so you can make properly informed",p:16,x:154,y:1021,w:742,h:26},
{t:"decisions.",p:16,x:154,y:1053,w:106,h:26},
{t:"· ",p:16,x:124,y:1105,w:15,h:26},
{t:"honest. We tell it as it is, with internet surveys that summarize current",p:16,x:154,y:1105,w:743,h:26},
{t:"thinking. We also list all those other books and sites on publishing,",p:16,x:154,y:1136,w:742,h:26},
{t:"where you can judge for yourself, and make further notes as",p:16,x:154,y:1168,w:744,h:26},
{t:"necessary.",p:16,x:154,y:1199,w:116,h:26},
{t:"· ",p:16,x:124,y:1251,w:15,h:26},
{t:"frank. Not all writing will make money: we show you the realities of",p:16,x:154,y:1251,w:743,h:26},
{t:"the publishing world.",p:16,x:154,y:1283,w:228,h:26},
{t:"PRACTICAL PUBLISHING HANDBOOK",p:17,x:606,y:47,w:290,h:20},
{t:"10",p:17,x:485,y:1327,w:20,h:22},
{t:"· ",p:17,x:124,y:98,w:15,h:26},
{t:"plainly written. The text is simple and condensed, but the references",p:17,x:154,y:98,w:743,h:26},
{t:"will take you to sites where the topic is explained at greater length",p:17,x:154,y:129,w:744,h:26},
{t:"and/or from another standpoint.",p:17,x:154,y:161,w:352,h:26},
{t:"· ",p:17,x:124,y:213,w:15,h:26},
{t:"helpful at all levels. We write with the beginning publisher in mind,",p:17,x:154,y:213,w:742,h:26},
{t:"but also cover aspects that the advanced publisher will need, some of",p:17,x:154,y:245,w:743,h:26},
{t:"which are not covered elsewhere, either in books or on the internet.",p:17,x:154,y:276,w:741,h:26},
{t:"· ",p:17,x:124,y:328,w:15,h:26},
{t:"independent. All 1590 resources have been hand-picked on their",p:17,x:154,y:328,w:743,h:26},
{t:"merits: i.e. not for commissions or advertising sales.",p:17,x:154,y:359,w:575,h:26},
{t:"If you really want to get that book or article published, then this reference",p:17,x:94,y:411,w:804,h:26},
{t:"work may well make all the difference. You have a map to the entire world",p:17,x:94,y:443,w:802,h:26},
{t:"of publishing, traditional and contemporary, and can choose the route best",p:17,x:94,y:475,w:804,h:26},
{t:"suited to your time, talents and pocket.",p:17,x:94,y:506,w:431,h:26},
{t:"We’ve designed the handbook for comfortable onscreen viewing with a PC",p:17,x:94,y:558,w:802,h:26},
{t:"or laptop, but you can also print it in neat paper form: section 6.2.2 will tell",p:17,x:94,y:589,w:803,h:26},
{t:"you more.",p:17,x:94,y:621,w:111,h:26},
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{t:"http://:@72.14.209.104/search?q=cache:xbEjfvLDX6sJ:www.author2product.org/acrobat/cup_pod_case_study.pdf+CUP+Increases+Revenues+by+Using+Pod&hl=en&ct=clnk&cd=1&lr=lang_en",p:12,x:507,y:1046,w:281,h:22},
{t:"http://:@www.library.yale.edu/%7Ellicense/ListArchives/0702/msg00132.html",p:12,x:843,y:1078,w:57,h:22},
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